Urgent Care Centers luring insurers. As insurers seek ways to control the price point at the entry level of the healthcare system, health plans such as Blue Cross Blue Shield of North Carolina and Highmark Blue Cross Blue Shield in Pittsburgh are turning to developing urgent care center networks, according to HealthLeaders Media.
Health Insurers are increasingly positioning themselves as a health solutions or health services company that engages customers to a greater extent in their health and well-being.
Knowledge Source’s Health Insurers Market Overview 2012 profiles more than 20 of the leading health insurers and identifies the strategies and activities they are taking to succeed in the evolving market.
Aetna vs. Blue Cross Blue Shield of Michigan. Aetna sued Blue Cross Blue Shield of Michigan, the state’s biggest health insurer, saying it uses an anticompetitive scheme that forces rival insurers to pay more for hospital services.
Americans’ use of medical services has not yet rebounded during the weak economy, health insurers say, in a trend that keeps the companies’ costs down and could bolster their profits further this year. Read here